The average person – dieting or not – has 30 billion fat cells eager to go into fat-storage mode at any time. In the past few years, researchers have gained a greater understanding of how the body's cells work at keeping us fueled, energized and functioning. They can now explain why dieting makes us fat, why women have a harder time losing fat than men do, why strict dieting makes us crave carbohydrates so much we can't stick to the eating plan, and how to leave dieting behind as we move to fat-burning.

Author Brad King has studied the latest research to bring the rest of the world up-to-date on the fat-loss techniques that work.

Fat Wars explores and explains all those things we’ve always suspected, including:
 

• Starving ourselves on diets primes our bodies to store up even more fat when we stop.
• Men can lose weight more easily than women can.

Why?
Because our bodies developed over thousands of years of mostly feast and famine and they are ready and able to deal with such cycles. We are programmed to store energy as fat whenever there’s an ample supply of food, getting ready for the next famine, even a self-administered one. Because men carry, on average, 40 lbs more muscle than women do and muscle is where fat burning’s at. Men naturally have a higher metabolism than women have. They can burn, on average, 30% more calories during exercise than women can. (To add insult to injury, men can burn up to 30% more calories while at rest.)

What to do?
Understand how the body works with food and energy. Follow the Fat Wars 45-day plan to increase metabolism naturally, give the body the carbohydrates, dietary protein and dietary fat that it needs to work efficiently and fight disease.

That fat, listless body will be transformed – into a leaner, more energetic and healthier one!